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アイテム
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タイの合成洗剤工業におけるマーケティング
https://doi.org/10.24561/00016859
https://doi.org/10.24561/00016859645bc370-2ee7-41ee-9a5d-13b012b2aeab
名前 / ファイル | ライセンス | アクション |
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KY-AN00109186-0114-01.pdf (897.1 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
---|---|---|---|---|---|---|
公開日 | 2009-05-01 | |||||
タイトル | ||||||
タイトル | タイの合成洗剤工業におけるマーケティング | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | synthetic detergent industry | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | forward integration | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | late industrialization | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | distribution channel | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Kao corporation | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.24561/00016859 | |||||
ID登録タイプ | JaLC | |||||
タイトル(別言語) | ||||||
その他のタイトル | Marketing in Thailand's Synthetic Detergent Industry | |||||
著者 |
井原, 基
× 井原, 基 |
|||||
著者 ローマ字 | ||||||
IHARA, Motoi | ||||||
著者 所属 | ||||||
埼玉大学経済学部 | ||||||
著者 所属(別言語) | ||||||
Faculty of Economics, Saitama University | ||||||
書誌情報 |
社会科学論集 en : The Social Science Review 巻 114, p. 1-16, 発行日 2005 |
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年月次 | ||||||
2005-4 | ||||||
出版者名 | ||||||
出版者 | 埼玉大学経済学会 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 05597056 | |||||
概要 | ||||||
内容記述タイプ | Other | |||||
内容記述 | This paper examine about the late industrialization in Asia on the side of marketing. The synthetic detergent industry has often introduced in business history as the case of forward integration to distribution by manufacturers in the late industrialized countries. However, this paper found that the degree of integration of forward integration was relatively weak in Thailand. There are three reasons: (1) there were not only integrations form manufacturer to wholesaler in Thailand, but also integrations from wholesaler to manufacturer by local capital, (2) Foreign retailers' actions to backwardness are rather stronger than forward integration by manufacturers in the recent years, (3) Japanese company, Kao corporation has tried to integrate its distribution channel, but Kao has to modify its marketing (brand, price and channel) policy to local conditions. | |||||
資源タイプ | ||||||
内容記述タイプ | Other | |||||
内容記述 | text | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
作成日 | ||||||
日付 | 2009-05-01 | |||||
日付タイプ | Created | |||||
アイテムID | ||||||
KY-AN00109186-0114-01 |