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広告が中学生の消費行動へ及ぼす影響を踏まえた消費者教育の検討<人文・社会科学>
https://doi.org/10.24561/00017853
https://doi.org/10.24561/00017853de2a7965-b7e9-4893-9e5e-e8852c1a9e71
名前 / ファイル | ライセンス | アクション |
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KY-AA12318206-6602-36.pdf (1.1 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2017-10-10 | |||||
タイトル | ||||||
タイトル | 広告が中学生の消費行動へ及ぼす影響を踏まえた消費者教育の検討<人文・社会科学> | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 広告 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 商業的説得 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 消費行動 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 中学生 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 消費者教育 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | advertisement | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | commercial persuasion | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | consumer behavior | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | junior high school students | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | consumer education | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.24561/00017853 | |||||
ID登録タイプ | JaLC | |||||
タイトル(別言語) | ||||||
その他のタイトル | Influence of Advertisements on Behavior of Junior High School Students as Consumers | |||||
著者 |
重川, 純子
× 重川, 純子× 荒井, 靖子 |
|||||
著者 ローマ字 | ||||||
SHIGEKAWA, Junko | ||||||
著者 ローマ字 | ||||||
ARAI, Yasuko | ||||||
著者 所属 | ||||||
埼玉大学教育学部生活創造講座 | ||||||
著者 所属 | ||||||
元埼玉大学教育学部家政教育専修 | ||||||
著者 所属(別言語) | ||||||
Faculty of Education, Saitama University | ||||||
著者 所属(別言語) | ||||||
Faculty of Education, Saitama University | ||||||
書誌情報 |
埼玉大学紀要. 教育学部 en : Journal of Saitama University. Faculty of Education 巻 66, 号 2, p. 539-547, 発行日 2017 |
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年月次 | ||||||
2017 | ||||||
出版者名 | ||||||
出版者 | 埼玉大学教育学部 | |||||
出版者名(別言語) | ||||||
出版者 | Faculty of Education, Saitama University | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 18815146 | |||||
概要 | ||||||
内容記述タイプ | Other | |||||
内容記述 | The purpose of this study is to clarify the impact of advertisements on behavior of junior high school students as consumers. The study samples are 462 junior high school students in a suburb of Tokyo. Data were collected using a self-administered questionnaire in 2010. We find that almost half respondents go shopping more than once a week. A large number of respondents encounter advertisements on TV programs, newspapers and magazines. Attractive characters in advertisements influence purchase activities of 50% of respondents. 30% of respondents are affected in shopping by each of jingles/slogans, emotional appeals, recommendations by celebrities or experts in advertisements. The purchase as result of “persuasion” by advertisements often causes regrets. Respondents are likely to be influenced by advertisements when their affirmative image is dominant even if their negative aspects cannot be ignored. A large portion of respondents does not receive instructions or advices in terms of advertisements at home. In consumer education at school, consequently, the method to extract useful information from advertisements should be discussed after providing knowledges in terms of the purpose and “persuasion” process of advertisements. | |||||
版 | ||||||
[出版社版] | ||||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
資源タイプ | ||||||
内容記述タイプ | Other | |||||
内容記述 | text | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
作成日 | ||||||
日付 | 2017-10-10 | |||||
日付タイプ | Created | |||||
アイテムID | ||||||
KY-AA12318206-6602-36 |