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日本マーケティング学説史考 : 大泉行雄・商業の本質への根源的学究者《特別寄稿》
https://doi.org/10.24561/00018317
https://doi.org/10.24561/0001831758a5e80d-e274-4c5c-ab3e-0c3e2417f762
名前 / ファイル | ライセンス | アクション |
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KY-AN00109186-154-04.pdf (1.8 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2018-07-23 | |||||
タイトル | ||||||
タイトル | 日本マーケティング学説史考 : 大泉行雄・商業の本質への根源的学究者《特別寄稿》 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | marketing thought | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | science of commerce | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | commercial function | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | distribution theory | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.24561/00018317 | |||||
ID登録タイプ | JaLC | |||||
タイトル(別言語) | ||||||
その他のタイトル | A Historical Study of Marketing Thought in Japan : Focusing on Dr. Yukio Oizumi | |||||
著者 |
小原, 博
× 小原, 博 |
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著者 ローマ字 | ||||||
KOHARA, Hiroshi | ||||||
著者 所属 | ||||||
拓殖大学名誉教授 | ||||||
書誌情報 |
社会科学論集 en : SHAKAIKAGAKU-RONSHU (The Social Science Review) 巻 154, p. 1-13, 発行日 2018 |
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年月次 | ||||||
2018-6 | ||||||
出版者名 | ||||||
出版者 | 埼玉大学経済学会 | |||||
出版者名(別言語) | ||||||
出版者 | The Economics Society of Saitama University | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 05597056 | |||||
概要 | ||||||
内容記述タイプ | Other | |||||
内容記述 | This paper explores the birth and development of marketing theory, especially with regard to the theory of Yukio Oizumi. Professor Oizumi (1901-1979) published many books on commercial science: Commerce Principles Lecture (1931), Commercial Essence Theory (1942), and The Essence of Economic Life (1951). Oizumi’s approach is to view commerce in terms of functioning theory. Commerce is part of a human society's life, and it changes with time. However, what changes is the expression of commerce; there are elements which remain unchanged. The essence of commerce refers to this unchanging element. This essence can be said to be the conforming of supply and demand in overall economic relations. This is a function of commerce. The emphasis in this function is that jobs function not merely as activities, they play a role in creating the whole. Finally, among the so-called classical distribution theories of Shikamatsu Mukai (business organization and management theory - 1928), Kichihiko Taniguchi (the social transfer of goods theory - 1931), and Keitaro Fukuda (trading company theory - 1931) but overlapping with them, we can find Oizumi’s theoretical position. Oizumi’s theory seems not to differ so much from these theories of Mukai, Taniguchi, Fukuda, but it has not been sufficiently evaluated since World War II. |
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目次 | ||||||
内容記述タイプ | Other | |||||
内容記述 | 1.はじめに(大泉行雄研究) 2.『商業本質論』(1942年) 3.商業学と経済政策学研究のはざま 4.おわりに |
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版 | ||||||
[出版社版] | ||||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
資源タイプ | ||||||
内容記述タイプ | Other | |||||
内容記述 | text | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
作成日 | ||||||
日付 | 2018-07-24 | |||||
日付タイプ | Created | |||||
アイテムID | ||||||
KY-AN00109186-154-04 |