@article{oai:sucra.repo.nii.ac.jp:00015041,
 author = {渋谷, 百代},
 issue = {2},
 journal = {Working Paper Series},
 month = {Nov},
 note = {In the era of diversity, the idea of entertainment education (E-E) is worth considering in
the context of the promotion of multicultural values such as tolerance for diversity in
Japan, and impediments in inculcating these values must be identified and overcome.
This study aims to provide a basis for the future development of E-E in Japan by
investigating the audience response to a Japanese TV serial. The analysis of messages
posted on the online bulletin board of a serial confirmed viewers’ selective attention and
limited educational experience by excessive entertainment. However, it was also
revealed that the younger generation achieved a good combination of entertainment
with learning. It suggests that an optimal balance of entertainment and education
requires the theme of drama not to be too realistic for a targeted audience; they cannot
find entertainment in it when a drama is too realistic. This result contributes as a one
case study demonstrating the orientation of responses by a Japanese audience., text, application/pdf},
 pages = {1--22},
 title = {An Analysis of Japanese Audience Response to TV Drama : Does the Love Story Work For or Against Entertainment Education?},
 year = {2012},
 yomi = {シブヤ, モモヨ}
}