@article{oai:sucra.repo.nii.ac.jp:00016859, author = {並河, 永}, journal = {社会科学論集, The Social Science Review}, month = {}, note = {We executed a computer simulation of multi-brand multi-retailer competition with special interest in the price war among two incumbents and an entrant brand. Consumers are assumed both partly brand-loyal and store-loyal. Consumers' price search and the brand-switching occurs under the influence of the price distribution. We found some trade-offs between publicly desirable features of distribution system, which are too complex to deal with for theoretical models., text, application/pdf}, pages = {29--43}, title = {流通段階におけるブランド内競争とブランド間競争}, volume = {91}, year = {1997}, yomi = {ナミカワ, ヒサシ} }