{"created":"2023-05-15T15:27:52.841291+00:00","id":16865,"links":{},"metadata":{"_buckets":{"deposit":"ac411d1d-48d2-49e5-a729-3cfca3d8c28a"},"_deposit":{"created_by":3,"id":"16865","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"16865"},"status":"published"},"_oai":{"id":"oai:sucra.repo.nii.ac.jp:00016865","sets":["85:358:372"]},"author_link":["18233"],"item_120_alternative_title_1":{"attribute_name":"タイトル（別言語）","attribute_value_mlt":[{"subitem_alternative_title":"Marketing in Thailand's Synthetic Detergent Industry"}]},"item_120_biblio_info_8":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2005","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"16","bibliographicPageStart":"1","bibliographicVolumeNumber":"114","bibliographic_titles":[{"bibliographic_title":"社会科学論集"},{"bibliographic_title":"The Social Science Review","bibliographic_titleLang":"en"}]}]},"item_120_date_31":{"attribute_name":"作成日","attribute_value_mlt":[{"subitem_date_issued_datetime":"2009-05-01","subitem_date_issued_type":"Created"}]},"item_120_description_19":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"This paper examine about the late industrialization in Asia on the side of marketing. The synthetic detergent industry has often introduced in business history as the case of forward integration to distribution by manufacturers in the late industrialized countries. However, this paper found that the degree of integration of forward integration was relatively weak in Thailand. There are three reasons: (1) there were not only integrations form manufacturer to wholesaler in Thailand, but also integrations from wholesaler to manufacturer by local capital, (2) Foreign retailers' actions to backwardness are rather stronger than forward integration by manufacturers in the recent years, (3) Japanese company, Kao corporation has tried to integrate its distribution channel, but Kao has to modify its marketing (brand, price and channel) policy to local conditions.","subitem_description_type":"Other"}]},"item_120_description_29":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"text","subitem_description_type":"Other"}]},"item_120_description_30":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_120_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.24561/00016859","subitem_identifier_reg_type":"JaLC"}]},"item_120_publisher_11":{"attribute_name":"出版者名","attribute_value_mlt":[{"subitem_publisher":"埼玉大学経済学会"}]},"item_120_source_id_14":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"05597056","subitem_source_identifier_type":"ISSN"}]},"item_120_text_3":{"attribute_name":"著者 ローマ字","attribute_value_mlt":[{"subitem_text_value":"IHARA, Motoi"}]},"item_120_text_32":{"attribute_name":"アイテムID","attribute_value_mlt":[{"subitem_text_value":"KY-AN00109186-0114-01"}]},"item_120_text_4":{"attribute_name":"著者 所属","attribute_value_mlt":[{"subitem_text_value":"埼玉大学経済学部"}]},"item_120_text_5":{"attribute_name":"著者 所属(別言語)","attribute_value_mlt":[{"subitem_text_value":"Faculty of Economics, Saitama University"}]},"item_120_text_9":{"attribute_name":"年月次","attribute_value_mlt":[{"subitem_text_value":"2005-4"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"井原, 基"},{"creatorName":"イハラ, モトイ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-01-24"}],"displaytype":"detail","filename":"KY-AN00109186-0114-01.pdf","filesize":[{"value":"897.1 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KY-AN00109186-0114-01.pdf","url":"https://sucra.repo.nii.ac.jp/record/16865/files/KY-AN00109186-0114-01.pdf"},"version_id":"e15c387f-9231-496d-a68f-941539b48765"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"synthetic detergent industry","subitem_subject_scheme":"Other"},{"subitem_subject":"forward integration","subitem_subject_scheme":"Other"},{"subitem_subject":"late industrialization","subitem_subject_scheme":"Other"},{"subitem_subject":"distribution channel","subitem_subject_scheme":"Other"},{"subitem_subject":"Kao corporation","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"タイの合成洗剤工業におけるマーケティング","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"タイの合成洗剤工業におけるマーケティング"}]},"item_type_id":"120","owner":"3","path":["372"],"pubdate":{"attribute_name":"公開日","attribute_value":"2009-05-01"},"publish_date":"2009-05-01","publish_status":"0","recid":"16865","relation_version_is_last":true,"title":["タイの合成洗剤工業におけるマーケティング"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-05-15T18:37:04.297513+00:00"}