@article{oai:sucra.repo.nii.ac.jp:00017859,
 author = {重川, 純子 and 荒井, 靖子},
 issue = {2},
 journal = {埼玉大学紀要. 教育学部, Journal of Saitama University. Faculty of Education},
 month = {},
 note = {The purpose of this study is to clarify the impact of advertisements on behavior of junior high school students as consumers. The study samples are 462 junior high school students in a suburb of Tokyo. Data were collected using a self-administered questionnaire in 2010. We find that almost half respondents go shopping more than once a week. A large number of respondents encounter advertisements on TV programs, newspapers and magazines. Attractive characters in advertisements influence purchase activities of 50% of respondents. 30% of respondents are affected in shopping by each of jingles/slogans, emotional appeals, recommendations by celebrities or experts in advertisements. The purchase as result of “persuasion” by advertisements often causes regrets. Respondents are likely to be influenced by advertisements when their affirmative image is dominant even if their negative aspects cannot be ignored. A large portion of respondents does not receive instructions or advices in terms of advertisements at home. In consumer education at school, consequently, the method to extract useful information from advertisements should be discussed after providing knowledges in terms of the purpose and “persuasion” process of advertisements., text, application/pdf},
 pages = {539--547},
 title = {広告が中学生の消費行動へ及ぼす影響を踏まえた消費者教育の検討<人文・社会科学>},
 volume = {66},
 year = {2017},
 yomi = {シゲカワ, ジュンコ and アライ, ヤスコ}
}