{"created":"2023-05-15T15:28:56.379817+00:00","id":18330,"links":{},"metadata":{"_buckets":{"deposit":"6194fedd-0d37-4111-a3e4-5845d3aa2293"},"_deposit":{"created_by":3,"id":"18330","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"18330"},"status":"published"},"_oai":{"id":"oai:sucra.repo.nii.ac.jp:00018330","sets":["85:358:911"]},"author_link":["29366"],"item_120_alternative_title_1":{"attribute_name":"タイトル（別言語）","attribute_value_mlt":[{"subitem_alternative_title":"The Issues of Online Advertising and Marketing : Implications of Cases for SNS-based Influencer Marketing in the U.S."}]},"item_120_biblio_info_8":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2018","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"60","bibliographicPageStart":"45","bibliographicVolumeNumber":"154","bibliographic_titles":[{"bibliographic_title":"社会科学論集"},{"bibliographic_title":"SHAKAIKAGAKU－RONSHU (The Social Science Review)","bibliographic_titleLang":"en"}]}]},"item_120_date_31":{"attribute_name":"作成日","attribute_value_mlt":[{"subitem_date_issued_datetime":"2018-07-24","subitem_date_issued_type":"Created"}]},"item_120_description_19":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"New advertising and marketing techniques are getting more sophisticated and personalized so that companies can reach their audiences in the digital world. There are serious concerns about the growing trend of deceptive (non-disclosed) native advertisement and influencer marketing in social media. \nIn the United States, the Federal Trade Commission (FTC) prohibits deceptive and unfair practices under the FTC Act. The FTC has a policy on disguised advertising (paid endorsements and native advertising on the Internet), which is advertising that is likely to mislead consumers and, to enforce this policy, the commission has taken action against non-disclosed native advertising through “influencer” user profiles on Instagram and YouTube.\nThis study provides an overview of online advertising techniques and discusses several cases of SNS-based influencer advertising and marketing that have violated FTC policy.\nThe implications of these cases in the U.S. contribute both to an understanding of fair advertising for consumers and to discussions on future directions for policy and marketing in Japan.","subitem_description_type":"Other"}]},"item_120_description_20":{"attribute_name":"目次","attribute_value_mlt":[{"subitem_description":"1．研究の背景と研究の目的\n2．インターネット上の新たな広告・マーケティングと規制\n3．米国におけるSNSを活用した広告・マーケティングの違反事例\n4．考察","subitem_description_type":"Other"}]},"item_120_description_29":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"text","subitem_description_type":"Other"}]},"item_120_description_30":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_120_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.24561/00018319","subitem_identifier_reg_type":"JaLC"}]},"item_120_publisher_11":{"attribute_name":"出版者名","attribute_value_mlt":[{"subitem_publisher":"埼玉大学経済学会"}]},"item_120_publisher_12":{"attribute_name":"出版者名（別言語）","attribute_value_mlt":[{"subitem_publisher":"The Economics Society of Saitama University"}]},"item_120_source_id_14":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"05597056","subitem_source_identifier_type":"ISSN"}]},"item_120_text_27":{"attribute_name":"版","attribute_value_mlt":[{"subitem_text_value":"[出版社版]"}]},"item_120_text_3":{"attribute_name":"著者 ローマ字","attribute_value_mlt":[{"subitem_text_value":"AMANO, Emiko"}]},"item_120_text_32":{"attribute_name":"アイテムID","attribute_value_mlt":[{"subitem_text_value":"KY-AN00109186-154-06"}]},"item_120_text_4":{"attribute_name":"著者 所属","attribute_value_mlt":[{"subitem_text_value":"関東学院大学経営学部准教授"}]},"item_120_text_9":{"attribute_name":"年月次","attribute_value_mlt":[{"subitem_text_value":"2018-6"}]},"item_120_version_type_28":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"天野, 恵美子"},{"creatorName":"アマノ, エミコ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-07-23"}],"displaytype":"detail","filename":"KY-AN00109186-154-06.pdf","filesize":[{"value":"2.0 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KY-AN00109186-154-06.pdf","url":"https://sucra.repo.nii.ac.jp/record/18330/files/KY-AN00109186-154-06.pdf"},"version_id":"fc644139-7347-4842-9400-66a39f9b7784"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"online advertising","subitem_subject_scheme":"Other"},{"subitem_subject":"SNS","subitem_subject_scheme":"Other"},{"subitem_subject":"native advertising","subitem_subject_scheme":"Other"},{"subitem_subject":"influencer marketing","subitem_subject_scheme":"Other"},{"subitem_subject":"United States","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"インターネット上の広告とマーケティングをめぐる課題 : 米国のSNSを活用した広告とマーケティングの違反事例からの示唆《特別寄稿》","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"インターネット上の広告とマーケティングをめぐる課題 : 米国のSNSを活用した広告とマーケティングの違反事例からの示唆《特別寄稿》"}]},"item_type_id":"120","owner":"3","path":["911"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-07-23"},"publish_date":"2018-07-23","publish_status":"0","recid":"18330","relation_version_is_last":true,"title":["インターネット上の広告とマーケティングをめぐる課題 : 米国のSNSを活用した広告とマーケティングの違反事例からの示唆《特別寄稿》"],"weko_creator_id":"3","weko_shared_id":3},"updated":"2023-05-15T18:29:45.843294+00:00"}