@article{oai:sucra.repo.nii.ac.jp:00019004,
 author = {伊藤, 孝},
 journal = {社会科学論集, SHAKAIKAGAKU－RONSHU (The Social Science Review)},
 month = {},
 note = {This article aims to clarify the sales of petroleum products by Exxon Corporation, now Exxon Mobil Corporation, over a period of twenty years from the early 1970s. The global demand for petroleum stagnated after the so-called First Oil Shock of 1973, then fierce competition for the market intensified everywhere. Focusing on its home country, the United States, and the United Kingdom, one of its main foreign markets, this paper examines how the Company could struggle with tough times and try to dominate both markets.
The main conclusions are the following : 
(1) In the United States, the Company withdrew from some regions after the late 1970s, such as the Mid-West, where its market share was very low. On the other hand it concentrated a relatively large amount of its business resources on the South Atlantic, where gasoline and other products were supplied by a big pipeline from its major refineries in the Gulf of Mexico. The Company was able to maintain its strength in the market until the end of the 1980s.
(2) The Company aggressively coped with powerful competitors, such as Royal Dutch Shell, and became the top company in gasoline, the main item of the market, in the United Kingdom in the latter part of the 1980s. Its effective control over retail outlets of gasoline contributed to its success. Product pipelines, which played an important part in the Company’s growth in the UK, proved highly innovative in terms of its distribution channels from refineries to main terminals around the country., Ⅰ　はじめに
Ⅱ　アメリカ
Ⅲ　イギリス
Ⅳ　おわりに, text, application/pdf},
 pages = {41--84},
 title = {エクソン社による石油製品の販売活動と市場支配 : 1970年代初頭以降80年代末まで《論文》},
 volume = {160},
 year = {2020},
 yomi = {イトウ, タカシ}
}