@article{oai:sucra.repo.nii.ac.jp:00019111,
 author = {扇澤, 美千子 and 加藤, 聡恵 and 川端, 博子},
 issue = {2},
 journal = {埼玉大学紀要. 教育学部, Journal of Saitama University. Faculty of Education},
 month = {},
 note = {The study investigated the kimono rental services and the actual usage of kimonos according to scenes such as at sightseeing spots, accommodation facilities, firework festivals and the coming-of-age ceremony. In addition, we considered the issues that must be solved when kimonos are adopted more in future daily life.
According to the analysis of the questionnaire survey, many, especially 80% to 90% of girls, were found to respond that they had "worn in the past" or” plan to wear in the future" in all scenes. As to the kimono rental services, more than 70% of respondents showed a future desire to use the service at sightseeing spots and at accommodation facilities. These results indicate that the use of kimono has sank into the younger generation with a newer method to obtain, and suggest that the usage will increase.
Survey on image of the kimono rental service revealed that the respondents felt a strong convenience in being able to get dressed without the need for storage or care. On the other hand, the service needs to contrive ways to tackle with issues such as the short next-day return system, the need to introduce kimono rental security, and means to solve users' hygiene concerns.
By reducing prices and improving services, it is expected that the demand for kimono rental services will increase in the future together with an increase in the number of scenes used. Enhancement and popularization of kimono rental services will help young people familiarize with kimonos, increase their chances to wear kimonos, and enhance their interest towards kimono culture, which in turn will help pass on kimonos to the future in a new form., text, application/pdf},
 pages = {377--389},
 title = {着物レンタルサービスの現状と大学生の利用実態に関する研究<人文・社会科学>},
 volume = {69},
 year = {2020},
 yomi = {オウギザワ, ミチコ and カトウ, サエ and カワバタ, ヒロコ}
}