{"created":"2023-05-15T15:29:29.785422+00:00","id":19200,"links":{},"metadata":{"_buckets":{"deposit":"3bdcef90-21c7-4a20-9b4a-3f90bac73594"},"_deposit":{"created_by":3,"id":"19200","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"19200"},"status":"published"},"_oai":{"id":"oai:sucra.repo.nii.ac.jp:00019200","sets":["95:887:974"]},"author_link":["30122"],"item_120_alternative_title_1":{"attribute_name":"タイトル（別言語）","attribute_value_mlt":[{"subitem_alternative_title":"Public Opinion Observation Using Automated Phone Surveys : Surveys of Non-Probability Samples and a Review of How to Use Them"}]},"item_120_biblio_info_8":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2020","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"19","bibliographicPageEnd":"28","bibliographicPageStart":"25","bibliographic_titles":[{"bibliographic_title":"政策と調査"}]}]},"item_120_date_31":{"attribute_name":"作成日","attribute_value_mlt":[{"subitem_date_issued_datetime":"2021-03-02","subitem_date_issued_type":"Created"}]},"item_120_description_19":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"自動音声応答通話（オートコール）調査は、10年以上前から選挙情勢を測るための手法として活用されてきた。選挙情勢を分析するためのデータとして有効だが、回収率も低く確率標本に対する調査ではないため、調査結果の「値（％）」を世論として報道するに値する科学的根拠に乏しく、インターネット調査などと同様、主要マスコミの報道で世論を分析した報道で活用されることはなかった。\nしかしながら、インターネット調査は市場調査の分野では大いに活用されており、その有用性が確認されている。これには、非確率標本に対する調査の活用方法が確立されていることが背景にある。そして、オートコール調査に対しても同様のノウハウを当てはめることが可能である。本発表では、このノウハウを活用したオートコール調査の世論分析への活用について、「世論観測」の概念と共に解説する。\n\nAutomated phone surveys have been used for more than 10 years as a method of gauging voter intentions in elections. They are useful in obtaining data for analyzing voter intensions, but the response rate is low and they do not target probability samples. Thus, there is not enough scientific basis for using the “value (in percentage terms)” of the results of such surveys while reporting news on public opinions. For this reason, automated phone surveys, as in the case of internet surveys, are not normally used by major media outlets for analyzing public opinions.\nHowever, internet surveys are widely used in market research, and their effectiveness has already been confirmed. The reason being, when it comes to internet surveys, a method has been established for using surveys of non-probability samples. The same know-how could be applied to automated phone surveys.This presentation discusses, along with the concept of “public opinion observation,” how to use this know-how in analyzing public opinions obtained from automated phone surveys.","subitem_description_type":"Other"}]},"item_120_description_20":{"attribute_name":"目次","attribute_value_mlt":[{"subitem_description":"１．前提条件：オートコール調査の基本事項\n1)世論調査の大原則\n2)代表性のない調査\n3)オートコール調査の回収率\n4)調査員調査と比較した、オートコール調査の優位点\n5)音声調査とSMS調査\n２．活用方法：代表性のないサンプル調査「世論観測」の概念と工夫\n1)代表性のない調査で、示せること、示せないこと\n2)世論観測について\n3)傾向を把握するための工夫\n３．代表性のないサンプルへの調査（オートコール調査・インターネット調査等）の公表のありかた","subitem_description_type":"Other"}]},"item_120_description_29":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"text","subitem_description_type":"Other"}]},"item_120_description_30":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_120_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.24561/00019169","subitem_identifier_reg_type":"JaLC"}]},"item_120_publisher_11":{"attribute_name":"出版者名","attribute_value_mlt":[{"subitem_publisher":"埼玉大学社会調査研究センター"}]},"item_120_source_id_14":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"2186411X","subitem_source_identifier_type":"ISSN"}]},"item_120_text_27":{"attribute_name":"版","attribute_value_mlt":[{"subitem_text_value":"[出版社版]"}]},"item_120_text_3":{"attribute_name":"著者 ローマ字","attribute_value_mlt":[{"subitem_text_value":"SATO, Yasushi"}]},"item_120_text_32":{"attribute_name":"アイテムID","attribute_value_mlt":[{"subitem_text_value":"KY-AA12569705-19-06"}]},"item_120_text_4":{"attribute_name":"著者 所属","attribute_value_mlt":[{"subitem_text_value":"株式会社日経リサーチ 世論調査部"}]},"item_120_text_9":{"attribute_name":"年月次","attribute_value_mlt":[{"subitem_text_value":"2020-11"}]},"item_120_version_type_28":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"佐藤, 寧"},{"creatorName":"サトウ, ヤスシ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2021-03-02"}],"displaytype":"detail","filename":"KY-AA12569705-19-06.pdf","filesize":[{"value":"980.6 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KY-AA12569705-19-06.pdf","url":"https://sucra.repo.nii.ac.jp/record/19200/files/KY-AA12569705-19-06.pdf"},"version_id":"42551004-8101-4eca-8e9b-5d58f4c08839"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"オートコール調査による世論観測 : 代表性のないサンプル調査・その活用法の再確認〔論文〕","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"オートコール調査による世論観測 : 代表性のないサンプル調査・その活用法の再確認〔論文〕"}]},"item_type_id":"120","owner":"3","path":["974"],"pubdate":{"attribute_name":"公開日","attribute_value":"2021-03-02"},"publish_date":"2021-03-02","publish_status":"0","recid":"19200","relation_version_is_last":true,"title":["オートコール調査による世論観測 : 代表性のないサンプル調査・その活用法の再確認〔論文〕"],"weko_creator_id":"3","weko_shared_id":3},"updated":"2023-05-15T16:31:23.797662+00:00"}