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Marketing in Southeast Asia : How Kao Corporation found new needs and survived in competitive market from 1950s until now
https://doi.org/10.24561/00015038
https://doi.org/10.24561/00015038fa38abd9-61a1-4e62-9a51-907df0d090e5
名前 / ファイル | ライセンス | アクション |
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KY-21868611-06-01.pdf (322.6 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2013-04-10 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Marketing in Southeast Asia : How Kao Corporation found new needs and survived in competitive market from 1950s until now | |||||
言語 | ||||||
言語 | eng | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.24561/00015038 | |||||
ID登録タイプ | JaLC | |||||
著者 |
井原, 基
× 井原, 基 |
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著者 ローマ字 | ||||||
en | ||||||
IHARA, Motoi | ||||||
著者 所属 | ||||||
ja | ||||||
埼玉大学経済学部 | ||||||
著者 所属(別言語) | ||||||
en | ||||||
Faculty of Economics, Saitama University | ||||||
書誌情報 |
en : Working Paper Series 号 6, p. 1-23, 発行日 2013-03 |
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年月次 | ||||||
2013-3 | ||||||
出版者名 | ||||||
言語 | ja | |||||
出版者 | 埼玉大学経済学部 | |||||
出版者名(別言語) | ||||||
言語 | en | |||||
出版者 | Faculty of Economics. Saitama University | |||||
収録物識別子 | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 21868611 | |||||
収録物識別子 | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA12600124 | |||||
概要 | ||||||
内容記述タイプ | Other | |||||
内容記述 | The aim of this paper is to reconsider the Japanese marketing system in historical perspective by analyzing the case of Kao Corporation and its history of overseas business, especially in Southeast Asia. Below, we introduce the development of Kao by focusing on its strength in the domestic market. Then, we look at its international expansion by examining representative overseas subsidiaries in Thailand, Taiwan and other regions. The target term is from 1957, when Kao started exporting to Southeast Asia after World War II, until the mid-2000s. As will be seen in this paper, Kao did not reproduce overseas the sales subsidiary system built in Japan without modifications. The construction of Kao’s distribution channels in Southeast Asia began from a dependence on joint venture partners, or selection of agencies, after which they soon began selling directly to retail stores after setting up their own branches. Although the sales skills required for direct sales were similar to those of the sales company system, there were differences in respect to organization. This paper shows the process of the international transfer of the marketing system and considers the reasons why the system abroad differed from its Japanese model, mainly from the viewpoint of the local subsidiaries. | |||||
言語 | en | |||||
版 | ||||||
[出版社版] | ||||||
出版タイプ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
資源タイプ | ||||||
内容記述タイプ | Other | |||||
内容記述 | text | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
作成日 | ||||||
日付 | 2013-04-10 | |||||
日付タイプ | Created | |||||
アイテムID | ||||||
KY-21868611-06-01 |