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欧米多国籍企業のアジアにおける流通チャネル戦略 : ユニリーバ・P&G の比較《論文》
https://doi.org/10.24561/00017069
https://doi.org/10.24561/0001706948922d05-d15d-4b54-8bdf-49a698a57a74
名前 / ファイル | ライセンス | アクション |
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KY-AN00109186-151-01.pdf (1.5 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2017-07-26 | |||||
タイトル | ||||||
タイトル | 欧米多国籍企業のアジアにおける流通チャネル戦略 : ユニリーバ・P&G の比較《論文》 | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.24561/00017069 | |||||
ID登録タイプ | JaLC | |||||
タイトル(別言語) | ||||||
その他のタイトル | The Distribution Channel Strategy of Western Multinationals : Unilever and Proctor & Gamble in Asia | |||||
著者 |
井原, 基
× 井原, 基 |
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著者 ローマ字 | ||||||
IHARA, Motoi | ||||||
著者 所属 | ||||||
埼玉大学大学院人文社会科学研究科教授 | ||||||
書誌情報 |
社会科学論集 en : SHAKAIKAGAKU-RONSHU (The Social Science Review) 巻 151, p. 1-20, 発行日 2017 |
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年月次 | ||||||
2017-6 | ||||||
出版者名 | ||||||
出版者 | 埼玉大学経済学会 | |||||
出版者名(別言語) | ||||||
出版者 | The Economics Society of Saitama University | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 05597056 | |||||
概要 | ||||||
内容記述タイプ | Other | |||||
内容記述 | This article analyzes Unilever and Proctor & Gamble's strategy for building distribution channels in Asia. It describes the history of each company's subsidiaries in India, China, Indonesia and Thailand while also referring to theory on distribution channels and international marketing. It was found that Unilever has built channels covering numerous cities and villages with exclusive wholesalers, and in some cases it uses wholly-owned depots, while Proctor & Gamble has built similar channels using more general wholesalers and small retailers in a narrower area, since it has no subsidiaries in China. As stated above, differences exist between one multinational and another in each country. However, the most meaningful finding is that the overseas distribution channels of a single multinational differ so much from country to country. | |||||
版 | ||||||
[出版社版] | ||||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
資源タイプ | ||||||
内容記述タイプ | Other | |||||
内容記述 | text | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
作成日 | ||||||
日付 | 2017-07-26 | |||||
日付タイプ | Created | |||||
アイテムID | ||||||
KY-AN00109186-151-01 |